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School Projects
Yauhen Massalski Marketing Plan
Sports Marketing
While taking the Social Media Marketing course at USD, I completed a semester long SMM simulation. Through the use of the Stukent platform, I was able to analyze data to optimize performance across multiple social media platforms, create compelling ads for earned, owned, and paid social media marketing campaigns, and negotiate with influencers to promote products through branded content and affiliate marketing.
While taking the Sports Marketing course at USD, I had the opportunity to develop a marketing plan for NBA G League Player Yauhen Massalski. I led creative strategy for his personal brand, including the production of a website wireframe and a sponsorship brochure. In addition, I used competitor research and trend forecasting to create a proposed content calendar.
Under Armour Company Analysis
Marketing Research
While taking the Marketing Research course at USD, I led a deep dive analysis of Under Armour and its downward trend of market share and popularity as a brand. I collected primary data using a Qualtrics survey in which consumers gave their opinions on the brand, in addition to secondary data using literature search. I then used R Studio to analyze the results and test four hypotheses.
Stukent Social Media Simulation
Social Media
